Full-stack UX · Dallas

Who also loves Baking

I’m an insight strategist and creative problem-solver.

Currently guiding the next generation of creators and makers in Dallas ISD, blending hands-on skills with industry knowledge in Career and Technical Education.

Cakery

Streamlining the Ordering Experience

  • This project focused on simplifying the custom cake ordering process for bakeries, addressing common pain points with an intuitive interface that enhances user experience and efficiency. By prioritizing clarity and ease of use, the solution empowers both customers and bakers to navigate orders smoothly from consultation to completion.

  • User Research – Identified customer pain points and bakery needs to shape the solution.

    Information Architecture – Organized the flow of the ordering process for intuitive navigation.

    Interaction Design – Created seamless, user-friendly interactions to simplify ordering steps.

    Wireframing & Prototyping – Developed initial wireframes and interactive prototypes for testing and iteration.

    Usability Testing – Gathered feedback to refine the interface and improve user satisfaction.

    Visual Design – Designed an engaging, clean interface aligned with the bakery’s brand.

    Problem-Solving – Tackled process inefficiencies to streamline customer interactions with the bakery.

Petite Eats

Crafting a Seamless Holiday Experience

  • This project focused on designing a dedicated holiday landing page for Petite Eats to provide customers with a festive, seamless, and engaging shopping experience. By curating gift ideas, creating a visually captivating layout, and simplifying the browsing process, the new design invites users to explore holiday offerings with ease and excitement.

  • Custom CSS Development – Created a unique layout by removing default header and footer elements and tailoring the design to differentiate the landing page from the main portfolio site.

    User Journey Optimization – Linked the landing page to email campaigns, ensuring a seamless and engaging shopping experience from inbox to checkout.

    User Research – Conducted informal feedback sessions to understand customer preferences for holiday shopping experiences.

    Competitor Analysis – Analyzed similar holiday landing pages to identify effective design elements and best practices.

    Information Architecture – Strategically structured the page layout to prioritize key holiday offerings and streamline navigation.

    Wireframing – Sketched low-fidelity wireframes on paper to visualize the page's structure and flow.

    Visual Design – Developed a festive, brand-aligned design using Petite Eats' signature pink with seasonal accents like gold and green.

    Responsive Design – Optimized the page for desktop and mobile to ensure a seamless experience across devices.

Allrecipes

Enhancing User Engagement

  • This project reimagined the Allrecipes user experience to create a more engaging, seamless journey for home cooks. By focusing on improved navigation, intuitive content organization, and streamlined interactions, the redesign enhances recipe discovery, usability, and overall satisfaction for users seeking culinary inspiration.

  • User Research – Conducted research to understand user needs and pain points in the recipe-finding experience.

    Content Strategy – Structured and organized recipes and related content for more accessible discovery and relevance.

    Interaction Design – Crafted intuitive interactions to simplify recipe navigation and content engagement.

    Wire-framing & Prototyping – Developed and tested wireframes and prototypes to iterate on user flow.

    Usability Testing – Gained insights through user feedback to refine features and increase usability.

    Visual Design – Created a clean, visually appealing interface that aligns with Allrecipes' brand identity.

    Problem-Solving – Addressed navigation and usability issues to elevate the user’s recipe journey.

Experience

I’m a full-time Career and Technical Education Instructor and Freelance UX Designer. With over a decade of experience in hospitality and education, I bring a strong foundation in collaboration, communication, and curiosity to my work. My background in fast-paced, team-driven environments—ranging from small kitchen teams to larger organizational settings—has honed my ability to work seamlessly with others, adapt to challenges, and prioritize the needs of diverse audiences. These experiences have shaped my user-centered approach to design and problem-solving.