Petite Eats Holiday Landing Page
Crafting the Holiday-Themed Landing Page for Petite Eats
Project Overview
Objective: To create a user-centric, visually appealing, and functional landing page for Petite Eats, transforming it from having no landing page to a holiday-themed digital experience.
Target Audience: Petite Eats’ primary audience—millennials who value thoughtfully crafted culinary products.
Timeline: 3 weeks
Background
Prior to this project, Petite Eats did not have a dedicated landing page to showcase holiday offerings. This absence created missed opportunities to highlight seasonal products, engage customers with festive visuals, and streamline user navigation for better conversion rates.
As the founder and designer, I took this as an opportunity to elevate Petite Eats’ digital presence by merging my UX design expertise with my entrepreneurial insight.
Problem Statement
Without a landing page, users were forced to navigate through a general website experience to find relevant holiday offerings. This lack of direction led to confusion, decreased engagement, and a missed opportunity to establish a strong brand presence during the holidays.
Project Goals
Create a central hub for Petite Eats’ holiday offerings to improve the user journey.
Design a festive and warm aesthetic that complements the Petite Eats brand identity.
Drive conversions by strategically organizing product details, holiday specials, and clear CTAs (calls to action).
My Role
UX Researcher: Conducted competitor analysis of seasonal landing pages and identified best practices.
UX/UI Designer: Designed wireframes, prototypes, and the final UI in Figma.
Content Strategist: Created copy and selected images to align with brand tone and holiday cheer.
Web Developer: Built the page in Squarespace, integrating custom CSS for unique visual elements.
Discovery & Research: Laying the Groundwork for Holiday Cheer
Every great design starts with understanding the audience, so I rolled up my sleeves and dove into discovery mode.
First, I scoped out the competition. I analyzed holiday landing pages from similar food brands, hunting for ideas that spark joy and boost engagement—think festive gift guides, eye-catching visuals, and those little touches that make users linger.
The key takeaway: Easy-to-use design paired with festive vibes was the recipe for success. With that in mind, I set out to craft a landing page that would be as delightful as a fresh batch of cookies straight from the oven.
Turning Insights Into Holiday Magic
Armed with all the juicy insights from my research, I was ready to whip up something special—a digital experience as festive and delightful as Petite Eats' cookies.
The goal? Create a shopping journey so seamless and joyful that customers could practically smell the holiday spirit through their screens. To do that, I honed in on three core needs:
A smooth and intuitive way to explore holiday goodies.
Visually rich, festive vibes that scream, 'tis the season!
A curated shopping experience tailored for gift-giving procrastinators and planners alike.
With these in mind, I brainstormed a few key sections to bring the page to life:
Hero Section: A bold, festive banner complete with a promotional CTA (something like “Order by Dec 10 for holiday delivery!”) to set the tone and get folks excited.
Gift Guide: A curated collection of gifting ideas—because what’s better than hand-picked treats? The guide included links to featured items like the Holiday Cookie Sampler Pack, making decisions (and cravings) oh-so-easy.
The vision? A joyful, streamlined shopping experience that felt like Petite Eats: fun, thoughtful, and sprinkled with a little holiday magic.
From Pencil Sketches to Holiday Cheer
With a pencil in one hand and paper in the other, I sketched the first drafts of my vision for the holiday landing page. There’s just something about the simplicity of pencil and paper—it’s like baking without fancy gadgets, focusing purely on the essentials.
Once I had the wireframes mapped out, I passed them to my informal “design review board” (a.k.a. my partner and close friends) for feedback. Their fresh eyes helped me refine the layout and ensure it was festive, functional, and totally Petite Eats.
Key Design Choices:
Typography: I chose a clean yet festive font pairing to vibe with the Petite Eats branding, making sure it felt approachable but still a little elevated.
Color Palette: Petite Eats’ signature pink stayed front and center, but I added accents of red and green for that extra holiday sparkle.
Imagery: Product photos stole the show, styled with festive touches like ornaments and cozy backgrounds to set the holiday mood.
Feedback & Iterations:
My reviewers pointed out that the hero section needed more oomph to create urgency. I didn’t add a countdown timer, but I did spice up the banner messaging to better highlight the holiday timeline.
After a bit of testing (and some fun mobile scrolling), I refined the layout to ensure it looked just as polished on small screens as it did on desktops.
By the end, my hand-drawn sketches had transformed into a responsive design that felt festive, functional, and unmistakably Petite Eats. It was a perfect blend of creativity and practicality—a holiday treat in its own right.
A Little CSS and a Lot of Finesse
Creating the Petite Eats holiday landing page was all about smart and intentional design. Using Squarespace as the foundation, I applied custom CSS to remove the default header and footer, giving the page a distinct identity while technically remaining part of the same site as my portfolio.
By implementing a second domain to redirect users directly to the shop, I ensured a seamless experience with complete separation between the two. Petite Eats customers won’t accidentally navigate to my portfolio, and recruiters exploring my portfolio won’t end up on the Petite Eats site (unless they’re intentionally visiting 😊). This approach provides clarity and focus for both audiences, ensuring everyone lands exactly where they need to be.
Integration Highlights:
Set up Google Analytics to track conversions and user behavior.
Linked the page to email marketing campaigns for a smooth customer journey.
This efficient, tailored approach allows me to maximize impact while keeping everything polished and professional.
Petite Eats’ Festive Debut
The Petite Eats holiday landing page is live, marking the brand’s first-ever dedicated landing experience. Designed to captivate with festive cheer and curated gift ideas, it’s all about making holiday shopping seamless and joyful.
What’s Next:
Gather Data: Monitor user engagement and conversions to identify what’s working.
Refine the Experience: Use insights to improve usability and impact.
Plan Ahead: Start brainstorming ideas for future seasonal landing pages.
This case study is a work in progress, with updates coming as data rolls in. Want to see it in action? Check out the live site here! Stay tuned—this is just the beginning!